Shopify's Huge Investment in a Marketing Automation Leader is a Big Deal

Shopify strategically invests $100M to email startup and business partner

Photo by Alesia Kazantceva on Unsplash

AUGUST 4TH, 2022 10:15 PM MONTREAL, CANADA

Hey Guys,

So Shopify is smart, but this could also impact the future of marketing automation as a whole. That’s the degree of this investment.

According to Elliot Roazen:

This is going to be huge for brands and store operators. 

What the partnership means:
💰 Shopify has made an investment in Klaviyo to align their interests
🤝 This partnership will allow the two companies to work closer than ever
💌 Klaviyo will now become the recommended email solution for Shopify Plus customers globally

Why I think it matters:
🔗 Expect to see way more data sharing between Shopify and Klaviyo, allowing you to create triggers for far more steps of the observable consumer journey
🛍 Klaviyo’s product strategy will be to build a super app of sorts for customer relationship management in e-commerce
1️⃣ The Klaviyo platform will continue to consolidate different channels and features to reduce complexity for store operators

Boston-based marketing automation software provider Klaviyo will be hugely favored in Shopify Plus due to this.

I have a summer discount to reward early backers check it out.