Breaking: YouTube partners with Shopify Live Social Commerce
Can Western brands mimic ByteDance before TikTok swallows them?
Hey Guys,
As you know I’m a big believer that China is ahead in mobile and social commerce and how digital innovation actually adds utilities and services more conveniently for Chinese consumers.
If you think Amazon or UberEats are good, you should see what JD.com, Alibaba, Meituan and ByteDance are doing.
The fact of the matter is, Western shoppers are used to physical retail and aren’t as E-commerce and social commerce native, even now in 2022.
In early July, 2022 there was this report that TikTok is reportedly (Verge) giving up on its live shopping plans in the US and Europe.
Whatever the case may be, YouTube is trying to mimic ByteDance, even as Instagram has tried and mostly failed to create real social commerce opportunities. While in Asia they have so many options, in the West the “Twitch” for E-commerce influencers really doesn’t or hardly exists at scale.
The Battle of the Super-Apps over Social Commerce
On July 19th, 2022 it came out that YouTube has partnered with Shopify to add live shopping tools that allow users to purchase products without leaving its website. This is not surprising, Shopify is in serious trouble (as a stock) and literally partners with everyone.
Curious about what’s behind the paywall?
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